The National Pork Board recently released the first report from its Insight to Action research program. The report, Dinner at Home in America, examines the contextual occasions in which Americans are eating dinner in the home. The research identifies areas of growth opportunity for pork, serving up a bold new challenge to the pork industry: innovate or risk losing relevance with today’s — and more importantly tomorrow’s — consumer.
“People live, shop and eat differently today. The pork industry has tremendous momentum with consumers, and that can be leveraged further through innovation in product development, bringing contemporary eating solutions to consumers,” said Jarrod Sutton, vice president of Domestic Marketing for the National Pork Board. “This research helps us intimately understand the needs and constraints that influence consumer dining choices, and provides a clear path for industry innovation that is rooted in data.”
Dinner at Home in America is the first of several reports the National Pork Board will publish in 2019 as part of the Insight to Action research program.… Continue reading