What if customers don’t want to be educated about their food?
Generations ago, pretty much everyone understood (at least generally) the origins of the food they ate. If they didn’t produce it themselves, they probably knew someone who did and how the process worked. Since then, things have obviously changed.
As our society has progressed, people are increasingly removed from the life and death of food. Why is that? Could it be that people really don’t want to know that their hamburger was walking around just a few weeks earlier? Could it be that they do not want to think about the fact that many plants gave their very lives for their salads? All in all, these sentiments may be wholly unappetizing, and such grim realities can stand in the way of an otherwise pleasant dining experience. Whether right or wrong, that is a sentiment that exists.
Maybe the growing lack of understanding and interest in the details the food supply over the last few generations is much more intentional than we often seem to think.… Continue readingRead More »