Amid great fanfare and celebrating, General Mills boldly announced early this year that their flagship cereal, Cheerios, was going to be produced without genetically modified ingredients. From the clamor that it created, one would envision consumers rejoicing in the streets and celebrating heartily by cracking open new boxes of GMO-free Cheerios by the millions.
Then it seemed that all was going well for anti-GMO efforts when, soon after, Grape-Nuts made a similar announcement. The revolution had begun — more rejoicing and fanfare.
Media outlets pretty much everywhere (including the OCJ) covered these announcements for what looked like a social foodie consumer-driven sea change in the big food industry. It appeared that change was inevitable as General Mills tried the GMO-free marketing ploy.
Except, though, once the initial buzz died down, there really was not that much of a revolution. The excitement of dancing in the streets and consumer choice celebrations faded into the much more benign practice of buying generic “toasted oat rings” in the grocery aisle because they were 27 cents cheaper.… Continue readingRead More »