By Matt Reese
On these wild weather spring days we’ve had, if I see the western sky darkening and the winds start picking up, I’ll run out and close the west-facing barn door, secure anything that might be prone to blowing away and put items under cover that I do not want to get wet. The coming storm is out of my control, but I can be proactive by taking measures to try to mitigate the damage it may cause.
The same strategy should be used with an impending public relations storm.
Animal agriculture is once again bracing for a storm in the form of possible fallout from an undercover video effort seeking to portray livestock production in a negative way. This time, the deceptive work of animal rights activists recently took place at Fair Oaks Farms in Indiana, one of the top agritourism destinations in the country. The working farm was designed with transparency in mind to showcase modern dairy production to curious consumers.… Continue reading