For those of us in agriculture, it is easy to see all of the ways that farmers, and what they produce, make our lives a bit easier to live. From the jeans we wear to the food we eat, there are an unlimited amount of products we use everyday that are taken for granted.
Heck, even the Big Game on Sunday wouldn’t be the same if not for agriculture. I’m not talking about the nachos and cheese or hot dogs served up at the game’s concession stand, or even the “pigskin” that is actually made of cowhide (right here in Ohio by the way). I am referring to the beautiful, lush natural-grass field that will take more hits than any one player will on Sunday night.
According to an ESPN The Magazine, on a remote piece of farmland east of San Francisco, sometime in the fall, a buyer arrives to inspect the product. The farmers have tended to it for months, keeping it warm under grow blankets and dry under tarps — its very existence under wraps. The farmers have leverage; few places grow product of this quality. The buyer has leverage; he can hold out for the best.
The buyer takes the product in his hands. He rubs it with his fingers. He inhales deeply, taking in the aroma. He pinches off a bit and tastes it, to judge the quality and texture.
Around the first of December, the phone rings at the farm. The buyer is on the line. The deal is made. The discussion turns to delivery — to Levi’s Stadium.
You’ve probably never thought about the turf at the Super Bowl, which means the people who grow and tend to the turf at the Super Bowl have done their jobs. Turf is big business, and the stakes are high.